MEDIA In the News
- Why an investment fund is turning to men's professional golf now: "Golf is a rare sport that all ages and genders can play together. Let's make men's golf content that reaches the world" (PDF) Zaikai (August 5, 2026, in Japanese)
- Fewer events, gone from network TV: the case for a ¥15 billion bet on a struggling men's tour. A fund chief on "how to make the most of 200 pros" Toyo Keizai Online (July 9, 2026, in Japanese)
- Tomoki Negishi appointed Chief Operating Officer of J-TOUR, bringing pro baseball business experience to golf e-Golf (July 1, 2026, in Japanese)
- Tomoki Negishi, former head of Pacific League TV, named COO of the new men's tour company Sponichi (July 1, 2026, in Japanese)
- Men's tour to hold New Zealand event again next season; tour reform is "only just getting started" / JGTO board meeting ALBA (June 29, 2026, in Japanese)
- "Men's golf is a goldmine!" A men's tour that never realized its potential moves to incorporate under investment-fund leadership Toyo Keizai Online (June 7, 2026, in Japanese)
- Men's golf investment with an IPO in sight: the sports potential NSSK sees The Nikkei (April 12, 2026, in Japanese)
- Savior of men's golf or vulture fund? Hopes and calculations around J-Tour with NSSK on board VICTORY (April 10, 2026, in Japanese)
- Creating stars, building attractive tournaments, a vision for the tour: NSSK CEO Jun Tsusaka on taking up men's golf reform [exclusive interview] ALBA (March 31, 2026, in Japanese)
- A "goldmine" in a ¥1.4 trillion market: investment fund NSSK's plan to reform men's golf, "change the structure, raise the value" ALBA (March 27, 2026, in Japanese)
- "Nothing but gratitude": Ryo Ishikawa's hopes for the new structure, one-stop services and stronger content GDO (March 27, 2026, in Japanese)
- Will it be profitable? What about broadcast rights? Interview with NSSK CEO Tsusaka, the key figure in the men's tour revival GDO (March 27, 2026, in Japanese)
- JGTO teams up with investment fund NSSK: ¥15 billion in funding to reform the domestic men's tour GDO (March 26, 2026, in Japanese)
- Japanese investment fund NSSK to invest up to ¥20 billion in the men's tour; new players' chairman Akutsu sees a "chance" to go global Sponichi (March 26, 2026, in Japanese)
- With a new star born, a new golden age for men's golf? Up to ¥20 billion over 10 years in reform funding and strong support to help young and mid-career players break through Sports Hochi (March 26, 2026, in Japanese)
- New structure for Japanese men's golf: company established in partnership with NSSK Sanspo (March 26, 2026, in Japanese)
- [Road to a men's tour comeback #1] ¥15 billion investment separates the business! NSSK's vision to awaken a ¥1.4 trillion market MinGolf (March 26, 2026, in Japanese)
- Investment fund backs men's golf tour with ¥15 billion; new operating company established The Nikkei (March 26, 2026, in Japanese)
