Message | J-TOUR

MESSAGE Our Message

MANIFESTO

Bringing More Drama to Golf EVERY SHOT IS A STORY.

Japanese golf has produced world-class players and countless memorable battles.

Yet many of those remarkable stories have never been fully told.

Players remembered only by their scores. Moments of emotion that vanish with the final putt.
And the appeal of golf that has not reached the next generation.

J-TOUR was born to change that.

We believe golf is more than a competition.
It is challenge, growth, friendship, joy and heartbreak.
It is the countless stories that draw people in.

Our mission is simple.

To make Japanese golf closer to people. More captivating. More valuable.

For players. For fans. For partner companies. And for generations to come.

We are building a new platform.
A place where players build their own brands, where fans connect with the game and its players more deeply than ever,
where partner companies take part in shaping the future of Japanese golf, and where people with shared ambition come together
to create new value.

This is only the beginning.
The stories are already there. Now is the time to share them with the world.

PLAYER VOICE

From the Players

Mikiya Akutsu Chairman, JGTO Players Committee: Born in Tochigi Prefecture in 1995. Graduated from Nihon University. Turned professional in 2017 and won the Japan PGA Rookie Championship.
Appointed vice chairman of the Players Committee in 2024, claimed his first tour victory at the 2025 Mizuno Open, and has served as chairman since this season.

On the J-TOUR initiative: I am truly excited to be part of this transformation of men's golf.
This is my ninth season as a professional, and until now this has been an industry without much change.
This initiative will be a major turning point in the history of men's golf, and I am genuinely happy to be involved in it as a participant, not just an observer.
On the appeal of golf: On a golf course, age and status are left behind. People as far apart in age as a grandfather and grandchild can compete seriously in the same group.
Professionals and amateurs, men and women, all stand on the same field. No other sport is like this,
and I think it is a wonderful thing that such a diverse range of people can build friendships through the game.
On the future of Japanese men's golf: To truly revitalize golf, we need a bridge for players who have succeeded in Japan to go overseas,
and also a bridge for people from overseas to come to Japan. As players, we want to help build a framework
that serves as a bridge to the global game. Our goal is a tour that fans will want to come back and watch again.

* Based on remarks made in the special roundtable "Why are an investment fund and men's professional golf joining forces?" in the August 5, 2026 issue of Zaikai.

PLAYERS Your story deserves
a bigger stage

A professional golfer is more than a score.

Behind every shot there is challenge, effort, struggle, and a dream.

J-TOUR aims to be a media platform where players connect with more fans, share what makes them unique, build their personal brands, and open up new possibilities.

The era ahead asks for more than excellence in competition. It asks players to be known, to resonate with people, and to be supported for the long run.

Every player has a story worth telling. We will bring those stories to the world.

PARTNERS Together,
let's create the future of Japanese golf.

Japanese men's golf is at a major turning point. A new generation of players is emerging, a new generation of fans is being born, and a new platform is needed to connect the two.

J-TOUR is looking for partners to create that future with us. We do not see sports sponsorship as simply placing a logo. We see it as a partnership that expands what players can achieve, evolves the fan experience, and raises the value of Japanese men's golf as a whole.

We are currently seeking partner companies in fields such as media, technology, mobility, sustainability, hospitality, finance, and fan engagement to build the future together.

Join J-TOUR in creating the next era of Japanese men's golf.

JOIN THE MOVEMENT The future isn't something you wait for.
It's something you create.

The future of golf is not created by players alone.

Creators who tell the stories. Volunteers who support the challenge. Corporate partners committed to creating value. Fans seeking new experiences. And everyone who shares in this ambition.

Whether you want to support tournaments and community activities as a volunteer, or bring your expertise in content, technology, marketing, events, partnerships, or operations, J-TOUR has a place for you to take part in many different ways.

When individual efforts come together, greater change is born. With players, fans, companies, volunteers, and the future J-TOUR family, we will open up new possibilities for Japanese golf.

OUR VISION

What We Aim For

1Help players shine brighter.
2Deepen the bond with fans.
3Deliver greater value to partner companies.
4Bring the appeal of golf to the next generation.
5Evolve Japanese golf into something we can proudly present to the world.

The stories are already there.
Now is the time to share them with the world.

Together, let's create the future of Japanese men's golf.