J-TOUR PARTNERS
- MAIN PARTNER
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- PLATINUM PARTNER
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- GOLD PARTNER
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PARTNERSHIP INQUIRIES For partnership inquiries, please contact us.
ABOUT US About J-TOUR
"Pursuing excellence on the course. Transforming the business.
Taking Japanese men's golf to a world-class level."
Japan Professional Golf Tour Ltd. (J-TOUR) was born out of a partnership between the Japan Golf Tour Organization (JGTO) and Nippon Sangyo Suishin Kiko (NSSK).
Golf is one of Japan's largest sports industries, a 1.4 trillion yen market with nine million golfers. Yet in an era of digitalization and ever more diverse entertainment, the men's tour has not fully realized its potential.
With deep respect for the history and traditions of the game, we are transitioning to a new structure. JGTO will continue to handle certain international functions such as the world rankings, as well as the development of the next generation and social contribution programs. J-TOUR, with the agility of an independent private company, will take charge of competition management, tour operations and planning, marketing, and monetization.
With NSSK alongside us as a professional in investment and management, we will evolve every aspect of the tour as one: planning, operations, media, digital, and the fan experience. Pursuing excellence on the course, where players deliver their very best, and transforming the business, so that excellence is maximized and returned to society. By driving both together, we will evolve Japanese men's golf into world-class entertainment.
MEDIA In the News
- Why an investment fund is turning to men's professional golf now: "Golf is a rare sport that all ages and genders can play together. Let's make men's golf content that reaches the world" (PDF) Zaikai (August 5, 2026, in Japanese)
- Fewer events, gone from network TV: the case for a ¥15 billion bet on a struggling men's tour. A fund chief on "how to make the most of 200 pros" Toyo Keizai Online (July 9, 2026, in Japanese)
- Tomoki Negishi appointed Chief Operating Officer of J-TOUR, bringing pro baseball business experience to golf e-Golf (July 1, 2026, in Japanese)
OUR BUSINESS What We Do
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One season, one story
A tour that has long been optimized one tournament at a time will be redesigned as a single, season-long story. Using fan touchpoints, reach among younger audiences, and sponsor value as shared metrics, we will raise the quality of every event, building an entertainment model that delivers more value to spectators, players, organizers, and partners alike.
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Watch what you want, anytime, anywhere
"Broadcast and streaming rights will be managed centrally as shared assets.
Terrestrial, BS, and CS television and digital streaming will complement one another, so that every tournament can be enjoyed anytime, anywhere. Looking ahead, we will also bring dormant historical archives into the future, delivering the drama of the legends who defined their eras, Jumbo Ozaki, Ryo Ishikawa, and Hideki Matsuyama, to new audiences." -
Every player is a star waiting to be discovered
There are many players with superhuman skill and mental strength who remain unknown. We will establish a media center and, using data marketing and digital technology, carefully turn each professional's human story into content: the struggles on and off the course, the joys and the sorrows. Beyond simply watching, we will nurture a new fan community that celebrates together and cries together.
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Capital investment for sustainable growth
Over the next five to ten years, we will continuously invest growth capital, executing a planned program of value-up initiatives that raise the value of the entire tour, from digital infrastructure and the media center to content development and support for players and staff. We will also design a sustainable framework that covers second careers not only for players but for everyone involved in the tour: caddies, trainers, coaches, and managers. Building an organization, know-how, and technology that allow the tour to grow on its own. That is the responsibility we carry.
